World View

For an industry that is underpinned by technology, the iGaming industry is hardly innovative. Over the past two decades, little has been done to dramatically improve player or employee experience. This represents a world of opportunity. With the right people in the right environment, plenty can be done to stimulate the kind of thinking that can radically change the way the industry operates and is perceived.

Sometimes this needs input from outside the usual suspects - an injection of new ideas from adjacent or unrelated industries can bring about the change that is needed. The industry is controversial for several reasons. This raises the need for responsible and ethical players to carve their own path. In time, these could set the tone for best practice. And with the major resource being human capital, best practice should revolve around the way the industry nurtures its talent.

Transforming the iGaming industry starts with cultivating brilliance within our team. By nurturing talent, fostering creativity, and encouraging continuous growth, we create an environment where innovation thrives. This approach develops exceptional professionals and drives us to pioneer groundbreaking solutions, deliver unparalleled player experiences, and provide outstanding value to our partners. 

Through the collective brilliance of our team, we’re actively shaping the future of iGaming, setting new standards, and redefining what’s possible in our industry.

At Game Lounge, we’re dedicated to empowering game loungers to “level up. leap forward.”

We champion an ever-evolving environment that values adaptability, forward-thinking, and a unified team spirit. 

By embracing a commitment to continuous learning, we ensure that each of us grows personally and accelerates professionally. 

Together, we harness our collective strengths to achieve extraordinary results and advance the iGaming industry.

Meaning

You’ll have ongoing opportunities for professional growth and skill enhancement.  

We provide resources and support to help you continuously learn and help you improve in your role. 

Impact

Expect training sessions, workshops, and access to educational materials to keep you at the forefront of industry developments. 

Meaning

You’ll work in a collaborative environment where teamwork and mutual support are paramount. 

Impact

You’ll work in a collaborative environment where teamwork and mutual support are paramount. 

Meaning

You’ll be encouraged to embrace change and think ahead, contributing to strategic advancements.

Impact

Participate in dynamic projects that challenge you to adapt and grow, staying ahead in a dynamic, fast-paced industry.

Alex is that rare individual who combines intellectual prowess with an infectious enthusiasm for pushing boundaries. At first glance, you might mistake them for just another sharp mind in a sea of professionals, but spend a few minutes in conversation, and you’ll discover a depth that’s both intriguing and refreshing. 

With a quick wit and an ever-present twinkle in their eye, Alex has a knack for seeing possibilities where others see obstacles. They’re the person in the room who listens intently, absorbing information like a sponge, before offering an insight that shifts the entire conversation. It’s not just about being smart; it’s about being imaginative and bold with that intelligence. 

Alex isn’t interested in being the loudest voice in the room or the life of the party. Instead, they’re the one you find engaged in a passionate discussion about the future of technology or debating the ethics of AI. Yet, just when you think you’ve got them pegged as a serious intellectual, they’ll crack a joke so cleverly timed and perfectly delivered that you can’t help but laugh. 

Their approach to work mirrors their personality. Alex doesn’t just complete tasks; they reimagine them. They’re not satisfied with the status quo, constantly asking “What if?” and “Why not?” This innovative spirit is balanced by a genuine care for those around them. Alex is as invested in the growth of their colleagues as they are in their own development. 

While Alex could easily fit into any high-powered corporate environment, they choose to channel their talents into transforming the iGaming industry. They see it not just as a field ripe for innovation, but as a platform to create meaningful impact. To Alex, every challenge is an opportunity to learn, grow, and push the boundaries of what’s possible. 

In essence, Alex embodies the perfect blend of sage-like wisdom and hero-like boldness. They’re them kind of person who makes you want to bring your A-game, not out of intimidation, but out of inspiration. With Alex, you’re not just part of a team, you’re part of a movement to redefine an industry.

Take a closer look & you’ll make out the

finer details of our g.

• Bold; no matter its colour

• A subtle pairing of our g & l 

• Curved to represent our agility

• A monocle to reflect our attention to detail

Make sure to use the ‘g’ mark with the game lounge word mark as a support. 

This is used when the wordmark doesn’t fit. 

Building on the arrows integrated into our “Level Up, Leap Forward” tagline, we have developed a cohesive pattern that permeates our visual identity. 

These arrow patterns symbolise our brand’s dynamic and progressive nature, serving as a constant reminder of our commitment to growth and advancement. 

Complementing this, we have also crafted an additional pattern using dots. This dot pattern adds versatility and depth to our imagery, providing a harmonious balance between structure and creativity. Together, these patterns enhance our visual storytelling, reinforcing our brand values and vision across all touchpoints.

Only our patterns are allowed to be in our green and should fall within the opacity range of 10-15%.

One of our important assets in our brand is the Level Up Leap Forward arrows. The pink outline and solid arrow pointing up represents Level Up while the iris outline and solid arrow pointing to the left is Leap Forward. 

By pairing the solid arrows with a larger, stroked arrow, we create a striking and dynamic symbol of progression. 

This enhanced arrow design adds a sense of direction and movement, elevating our social imagery with a bold and modern aesthetic. This combination not only strengthens our brand message but also captures attention, making our visuals more impactful and engaging across all social platforms.

It is important not to use these arrows as patterns but rather as complementing the visual.  Do not amend the structure, shape or direction of the arrows.

Editing colours on an employee photo is super easy. The first thing to do when receiving a raw photo file is to import the photo on Adobe Lightroom and apply the following colour settings: 

• Go on Colour Mixer;

• Drag the red hue to -100;

• Drag the bright purple hue to -100;

• Export photo Jpeg in 100% quality. 

You will notice how the colour hues change from red to our purple! 

PS. If you notice some facial features eg. lips turned a little purplish after the edit, make sure to use the ‘mask’ tool on Photoshop to get the natural colours back.