CasinoHawks

Brand Guidelines

Logo

Typeface

Colours

Imagery

Download Brand Kit

Logo

Logo Trim

Typeface

Colours

Main Colours

Pearl White 50%

HEX: #FFFFFF | RGB: 255,255,255

Crimson Ace 25%

HEX: #EC195A | RGB: 236,25,90

Royal Dealer 25%

HEX: #01016F | RGB: 1,1,111

Imagery

Examples

All infographics or images for the site must be generated using Midjourney. Each prompt should include:
“blue #0A0974 monochromatic, studio light --ar 16:9”
This ensures consistency with the brand’s colour palette and visual style.

Choose imagery that is clean and focused — avoid cluttered compositions. The subject or concept should be the clear focal point. All visuals must appear realistic, steering clear of vector-style or cartoonish aesthetics.

If a generated image has deformities or lacks impact, Shutterstock may be used as a backup. Minor edits to enhance generated images are allowed, but keep modifications minimal to retain authenticity.

Infographics

For infographics with text, always use the Hawk’s beak close-up behind the text in Brand Blue - #01016F.

If it covers the main image subject, mask the object to appear in front.

Text - Use Poppins Bold for text unless otherwise specified, and keep it to 4–5 lines max.

The main subject of the image should always be clearly shown on the right side for a clean, bold layout.

Download Brand Kit

Brand Kit

Download Brand Kit

The Design System Brand kit provides a centralised collection of essential branding assets and guidelines to ensure consistency across all digital and print materials.

This kit includes:

Logos in both PNG (for quick use) and SVG (for scalable, high-quality applications)
Logo variations & other brand assets.
Url to this the guideline page.

For any other queries please reach out.

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